We naturally want to address the issue as it comes up and minimize that spam score number as much as we can. We as marketers don't like anything that implies our site is spammy, whether that's a link from another site saying our site is bad, a penalty from Google, or a publicly available metric like Moz's spam score. Those attributes might contribute to a penalty (and some are confirmed, like exploitative links), while others might not actually have anything to do with it, but are simply shared attributes. They've simply identified attributes that a site tends to have when it is penalized. They haven't build a replica of Google's algorithm that says "when a site does X it gets penalizes" with causation. Here's the thing about spam score: it's based on correlation, not causation. The higher your percentage, the more likely your site is to come across as spam to various analytics tools and the ever-present Google authority. And, of course, 61% to 100% is a high spam score. You can access your spam score in Moz's Link Explorer, where it will show a percentage from 1 to 100. The more of these attributes your site has, the higher your spam score will be. When Moz analyzes your site, they look for a wide range of attributes, including those 27 spam signals. I'll give you a rundown of these in a moment. Through this process, Moz has determined 27 similarities that these sites tend to share. When those sites are penalized, attributes about those sites are broken down and analyzed. Specifically, Moz maintains a large index of sites, and they monitor when sites in their index are penalized by Google. Back then, it was a number between 1 and 17, basically a checklist of spam flags. Moz originally created the spam score in 2015, and it has evolved over the years since then. Moz's spam score is a comparative metric that measures how similar a site is to other sites that are considered in some way spammy by the Google algorithm.
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